InTheNews: Rocking 901
Civic pride initiative encourages Memphians to decorate, hide rocks
Later this week, a grassroots civic pride initiative focused on Memphis will manifest itself in the form of something resembling a makeshift Easter egg hunt. Only instead of eggs, this one involves rocks hidden around the city, and instead of pretty Easter designs they’ll generally be decorated with the pro-Memphis message “901 Rocks.
The name tells you everything you need to know about the project Lisa Dawson and Amy McSpadden decided to launch in July. They encourage people to hide decorated rocks around the city – and even beyond the city – with the simple goal of spread some 901-themed positivity.
Source: Rocking 901 – Memphis Daily News